Make your whole destination pet-ready.
Frankie helps you build a pet travel market people can discover, plan, and trust. One shared standard makes readiness transparent and aligns the whole place; the platform connects local businesses, verified information, personalized planning, and destination intelligence.
Grow room nights and local spending through pet travel.
Pet parents spend across the whole destination, not just the room. Frankie turns that into a deliberate demand strategy that fills shoulder-season nights, lengthens stays, and sends revenue to local businesses.
We help you grow without straining the place.
We help you plan around the hard limits of a place: access, safety, seasonal conditions, business capacity, and resident experience, so pet travel grows without overwhelming the destination or the people who live there.
Prove the demand, then grow it.
One connected view of your local market: visitor demand, spending, length of stay, and satisfaction, plus where travelers actually went once they used the app. Use it to prove the opportunity, guide investment, and shape campaigns.
Build the first connected version of your market.
Pilots run in phases, so you can start small and grow from there. Wherever your destination sits today, we put the full readiness methodology to work with your strategy, local partners, and real pet parent needs, then walk your team through it in a working conversation grounded in your context. Everybody wins. You leave with a clear read on where you stand and a business case for next year's budget, local businesses get more feet through the door, and pet parents finally get a place that's ready for them, bowls and all.
Start your destination pilotWhat destination leaders usually want to know.
How does Frankie create demand?
Frankie helps destinations inspire trips pet parents might otherwise postpone or take without their pets. Personalized recommendations, verified local experiences, and destination marketing turn that interest into visits and distribute spending across local partners.
Why make this a destination-wide effort?
Because a pet-ready trip is only as good as its weakest stop, and no single business can deliver the whole day. A shared effort creates focus and gives the destination something to rally around. It also builds community: DMOs can bring local businesses and associations together around signature moments, from a waterfront Yappy Hour to CorgiCon or Dogtoberfest, that draw visits, earn coverage, and give residents something to love too.
How can local businesses participate?
Businesses join through a simple readiness profile, sharing verified details like water bowls, patio access, size limits, and nearby relief areas. They then appear in the personalized plans pet parents actually follow, so cafés, shops, hotels, and guides show up right where travelers are looking, and the destination gets a connected picture of who's ready.
How does Frankie support shoulder season?
Pet parents travel year-round and often prefer quieter, cooler months when patios aren't packed and trails aren't crowded. Frankie targets that demand on purpose, pointing personalized planning and campaigns at the weeks you most want to fill, so pet travel becomes a dependable source of shoulder-season nights.
How are negative impacts managed?
Growth is planned around the hard limits of a place: access, safety, seasonal conditions, business capacity, and resident experience. The readiness methodology surfaces pressure points early, and we help you set guidance that keeps pet travel welcome for visitors, businesses, and residents alike.
Can our team review the readiness methodology?
Yes. The Pet Travel Readiness Index™ is transparent by design. Your team can review every category, how it's scored out of 100, and the evidence behind each result, so readiness is something you can benchmark, explain to partners, and improve with confidence.
When does certification begin?
Certification follows readiness. Once your destination has been assessed, closed its priority gaps, and reached the Pet Travel Ready™ threshold, you can earn the seal and the tier, Gold or Silver, that you qualify for. A pilot is the fastest path to a first assessment and a clear plan toward the seal.