Legal

Privacy Policy

How Frankie collects, uses, and protects personal information.

This document is a good-faith starting template for Frankie's demo site, not legal advice. Have qualified counsel review and adapt it for your jurisdiction before you rely on it publicly.

Who we are

Frankie is a tourism-technology company based in Vancouver, British Columbia, Canada. We operate the Frankie platform, the Pet Travel Readiness Index™, and the Pet Travel Ready™ program (together, the “Services”). This policy explains what personal information we collect, how we use it, and the choices you have. In this policy, “we” and “Frankie” mean the company, and “you” means anyone who uses the Services or interacts with us.

Information we collect

We collect information in three ways:

  • Information you give us — account and contact details, your organization or business profile, pet profiles you create (such as a pet’s name, temperament, and needs), messages you send us, and survey or pilot responses.
  • Information we collect automatically — usage and device data such as pages viewed, approximate location, browser type, and interactions, collected through cookies and similar technologies.
  • Information from others — details from destinations, partner businesses, and service providers who work with us, and from analytics or authentication tools you choose to connect.

How we use information

We use personal information to provide and improve the Services, create readiness assessments and recommendations, personalize trip planning, communicate with you, keep the Services secure, understand how they are used, and meet legal obligations. We do not sell your personal information.

Our legal basis

Where Canadian privacy law (including PIPEDA) or other applicable law requires it, we rely on your consent, the performance of a contract with you, our legitimate business interests, or compliance with legal duties. You may withdraw consent at any time, subject to legal and contractual limits, by contacting us.

How we share information

We share personal information only as needed:

  • Service providers that host, analyze, or support the Services under confidentiality obligations.
  • Destinations and partner businesses where you choose to share a pet profile or booking so they can prepare for your visit.
  • Legal and safety reasons, where disclosure is required by law or to protect rights, safety, or the integrity of the Services.
  • Business transfers, if Frankie is involved in a merger, acquisition, or sale of assets, subject to this policy.

Cookies and analytics

We use cookies and similar technologies to keep you signed in, remember preferences, and measure performance. You can control cookies through your browser settings; disabling some cookies may affect how the Services work.

Data retention

We keep personal information only as long as needed for the purposes described here, to comply with legal obligations, resolve disputes, and enforce agreements, after which we delete or anonymize it.

Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

International transfers

We are based in Canada and may process information in Canada and other countries whose data-protection laws differ from yours. Where required, we put appropriate safeguards in place for such transfers.

Your rights

Depending on where you live, you may have rights to access, correct, delete, or port your personal information, to object to or restrict certain processing, and to withdraw consent. To exercise these rights, contact us using the details below. We may need to verify your identity before responding.

Children

The Services are intended for adults and are not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will delete it.

Third-party links

The Services may link to third-party sites and businesses we do not control. Their privacy practices are their own, and we encourage you to review their policies.

Changes to this policy

We may update this policy from time to time. We will post the updated version here and revise the date above, and we will provide additional notice where required by law.

Contact us

Questions or requests about privacy can be sent to our privacy team at privacy@joinfrankie.com, or by mail to Frankie, Vancouver, British Columbia, Canada.

Last updated 22 July 2026