The Frankie Readiness Standard

One standard for the complete pet travel experience.

Built on a proprietary destination-level methodology that looks across lodging, dining, transport, public spaces, services, events, partner participation, and traveler information.

Start your destination pilot
Scores you can trust, all the way down

One destination score, built from many.

Behind a destination's readiness score sit specific scores for the businesses, points of interest, and services inside it. See how the whole place performs, then open it up to a single hotel, trail, or restaurant, each measured the same way. The score can't be faked. It's built from reviewable data, not good intentions.

82
Port Kestrel, BC
Gold tier
74
Kingsreach, NS
Silver tier
68
Hollowbridge, OR
Emerging
How a place earns its halo
01
Assess
Review the whole trip and turn it into a comparable score.
02
Pinpoint
Surface the gaps and opportunities worth acting on first.
03
Certify
As pilots validate the method, ready places earn the seal and tier.
04
Activate
Take readiness to market and turn it into demand.
Inside the Frankie platform

Build trust into the whole journey.

The standard gives destinations a consistent framework for improvement, businesses a clearer way to participate, and pet parents a signal backed by meaningful evidence. Readiness data also improves the platform through stronger recommendations and clearer decisions about where the market can grow.

The methodology behind the standard

Private method, transparent scores.

We keep the full methodology, the criteria, weighting, and diagnostics, inside pilot conversations. But what a score means is public: anyone can see how a place performs and what each tier stands for. And when a business goes out of its way for the pet customer, the standard is built to recognize it.

Discuss readiness for your destination
Readiness result Pet Travel Ready™
82 out of 100
Illustrative Harbour City Gold tier
Gold Sets the standard for the whole trip
Silver Welcoming, with a few gaps to close
Scores & tiers are public · the scoring method stays private
Guiding principles

A consistent standard that respects local context.

Destination-level view across the complete experience
Evidence grounded and transparent
Consistent enough to guide decisions while respecting local context
Designed for improvement, renewal, clear governance, and responsible data
Future certification

From shared standard to a seal worth earning.

Pet Travel Ready by Frankie can become the visible certification once the method is validated through destination pilots. Final criteria, thresholds, tiers, audit rules, and renewal requirements will follow the evidence.

Pet Travel Ready™
Gold tier
Concept · pending pilot validation